Registered Dietitian · Bilingual Media Partner
Don’t just reach an audience. Earn their trust.
Impressions are easy to buy. Belief isn’t. I’m Tony Castillo, MS, RD, LDN, a sports dietitian who has fueled the Toronto Blue Jays and University of Florida athletics. Brands and commodity boards bring me in when they need families, coaches, physicians and fellow dietitians to actually act on their message, in English and Spanish.
By the numbers
The audience your campaign is actually buying.
Social and newsletter figures refresh every week, so what you see here is where things stand now. TV reach comes from each show’s published distribution.
Who’s listening
The people who decide what the family eats.
Follower demographics come straight from Instagram Insights and refresh with the numbers above.
Gender
Age
are , prime household-shopping years.
Location
based in the U.S. Next largest: .
Content that moves people
An audience that engages, not just scrolls.
Recent top posts from @Coach_TonyCastillo. Myth-busting, real-life stories and branded work, all in the same voice.
Why brands trust me
A working sports dietitian, not a spokesperson-for-hire.
I’m a registered dietitian with a master’s degree, and I’ve fueled athletes from the Toronto Blue Jays to University of Florida athletics. Today I run Nutrition for Performance, a private practice with a team of four sports RDs across the country.
That matters to your brand. Every message I deliver goes through the same filter I use with my own athletes and their families: is it accurate, and will people actually do it? It’s why audiences listen, and why physicians, coaches and fellow dietitians repeat what they hear.
I’ve also lived it. I’ve worked on my own nutrition since I was 13, I’m a dad who cooks and trains with my kids, and I’m back to running half marathons, so the stories I tell are real.
On stage & on air
See how a room responds.
Keynotes, panels, MC work and live TV. Energy that keeps people engaged and science they can repeat at the dinner table.
NHMA Florida keynote
National Hispanic Medical Association · October 2026
Campaign results
What partnering with me actually delivers.
Two recent commodity-board campaigns, with the numbers from each agency’s own recap.
Eggs as the complete-protein fuel for fitness
I was the dietitian voice for a summer fitness and nutrition push, explaining complete protein, bioavailability and why eggs belong in an active lifestyle across earned media, paid syndication and my own Instagram.
Earned coverage: Forbes, EatingWell, Success Magazine, Health Digest (2 stories), Foodsided
Paid & syndicated: Coffee with America (503 placements, 2.9M impressions) and PureWow (3 placements, 1.1M impressions), plus 4 Instagram posts
“We overdelivered on our goal of five earned placements!”Campaign agency debrief
Putting 100% OJ in the pre-workout routine of a whole athletic department
I built Florida Orange Juice into a three-day nutrition program at Lynn University: team-by-team sessions on fueling, hydration and recovery, live OJ sampling, and a client-approved collab Reel with @FloridaOrangeJuice.
What changed: the athletes’ #1 question was “isn’t OJ just sugar?”, which opened the door to reframe 100% OJ as real pre-workout fuel. Afterward, athletes were seen drinking more OJ on campus, asked for regular access to it, and the soccer team committed to OJ shots before their next game.
“The team was really excited about the opportunity to engage student athletes.”Nancy Morgan, MS, RD · FoodMinds, agency for Florida Orange Juice
Trusted by
The boards and brands that bring me back.
Commodity boards & checkoffs
- Beef · NCBABeef Ambassador & thought leader
- American Egg BoardSpokesperson & campaign lead
- Florida Orange JuiceSpokesperson
- Florida DairyRecovery-nutrition speaker
- National Pork BoardSports-nutrition panelist
- U.S. apple industry“Eat More Apples” campaign
Brands & organizations
- BayerCommodity Classic 2026 panel
- KPMGCorporate wellness partner
- AlixPartnersGLP-1 speaking engagement
- Men’s & Women’s HealthStrength in Diversity, only RD selected
- Klean Athlete · OWYN · UP2UBrand partnerships
- Healthy Family ProjectMC, FNCE trivia night
So much fun having you there and what an energizing session you had
Kristen Hicks-Roof, PhD, RDN, LDN, FAND, FNAPDirector of Human Nutrition, National Pork BoardThe pleasure has been mine getting to know and work with you, and cheers to an exciting 2026! Looking forward to working together!
Natalie WadeSenior Manager, Multicultural MarketingYou and Tessa put on a masterclass in engagement
Conference attendeeOn Tony’s AZAND session with Tessa Nguyen, MEd, RDCapabilities
Everything I can create, host and deliver for your brand.
Speaking & events
- Keynotes, panels & workshops
- MC / moderator
- Expos & sampling events
- Corporate wellness webinars
Spokesperson & PR
- Campaign spokesperson
- Media quotes & commentary
- Key-message development
- Press-release support
Nutrition credibility
- Scientific accuracy & message review
- Recipe & meal-plan development
- Educational resources & challenges
- RD-to-RD peer influence
Social content
- Branded Reels, posts & Stories
- Recipe & product-demo videos
- IG / FB Lives & takeovers
- Bilingual creator content
On-camera & broadcast
- National & Spanish-language TV
- Satellite media tours
- Product demos & b-roll
- Expert soundbites
Multicultural & bilingual
- Fully bilingual EN / ES delivery
- Telemundo & Hispanic-market broadcast
- Culturally relevant messaging
- The fastest-growing food audience
Recent highlights
Two years of momentum.
2026
- FNCE 2026: moderator of the “Level Up Your Voice” LinkedIn panel, hydration and electrolytes panelist, and host of Healthy Family Project’s Trivia Night for the second year
- Guest co-host, Daily Flash and El Flash Latino (national syndication)
- Spokesperson, Florida Orange Juice
- “Nutrition Red Flags” panelist for Bayer at Commodity Classic
- Florida Dairy recovery-nutrition speaker for HS football, flag football & swim coaches
- NHMA Florida keynote on dairy’s role in physician & family health
- GLP-1 talk for AlixPartners
- Beef & protein talks for FL high-school football and FL & AZ dietetic academies
2025
- American Egg Board spokesperson & campaign lead (summer Olympics)
- NCBA Beef Ambassador; MC at Today’s Dietitian
- National Pork Board sports-nutrition panelist
- Nutrition consultant, KPMG corporate wellness
- Men’s & Women’s Health “Strength in Diversity,” only RD selected
- MC, Healthy Family Project trivia night at FNCE
How we work together
Tell me your goal. I’ll build the campaign around it.
Every partnership is custom, from a single TV segment to a year-long multi-channel campaign.
Discovery
We align on goals, audience and the KPIs that matter to you.
Custom plan
Tailored deliverables and a timeline that fits your calendar.
Create & deliver
On-brand, on-message content, on camera and on stage.
Amplify & report
A multi-channel push, then a recap with real numbers.
Let’s build your campaign.
Pick a time that works for you. In 20 minutes we’ll know whether we’re the right fit and what a partnership could look like.
Book a discovery call
